Transforming Otley’s High Street
What’s the story?
At Digital Plus, we thrive on showcasing the potential of innovative designs, over the past 18 months, we’ve been transforming our very own atrium glass graphics every three months, demonstrating various possibilities with self-adhesive vinyl’s of different grades and playing around with a variety of ink percentages to create a mix of transparencies’ as well as full block out displays. Little did we know that our ongoing creative evolution would catch the eye of a passerby in need of a similar transformation.
It all started with a simple drive past our premises. A local entrepreneur saw our vibrant glass graphics and thought, “I could use something like this for my new venture.” Following a detailed phone consultation to discuss their vision and requirements, our dedicated team headed to the new location to measure up the windows and understand the space.
What was the solution?
Understanding that bespoke solutions often yield the best results, we created custom templates to ensure precise artwork preparation. Our client’s requirements extended beyond just production and installation; they needed artwork support as well. After a comprehensive brainstorming session to align ideas, we rolled up our sleeves and dove into the creative process, bringing the client’s artistic vision to life from scratch.
With the artwork approved and ready to go, our team shifted into production mode. We used high-quality polymeric clear vinyl—durable enough to withstand the test of time without shrinking. The entire set was printed in reverse, enabling our skilled installers to mount the artwork on the inside, ensuring it looked flawless from the outside. Thanks to the accurate templates created during the survey, the installation fit within the window frameworks to the millimetre.
What were the results?
The results were nothing short of spectacular. The transformation of the Wow the Brow storefront has not only captivated the owners but also recieved enthusiastic responses from the community. The client couldn’t contain their excitement, expressing,
” Shop is amazing now thanks to you! We LOVE IT…and so does half of Otley!! (The other half just haven’t seen it yet) THANK YOU, THANK YOU, THANK YOU, THANK YOU!”
At Digital Plus, we believe in the power of collaboration and creativity to transform spaces and experiences. The project with Wow the Brow is a testament to what can be achieved when visionary ideas meet expert execution. If you’re looking to elevate your own space or need inspiration for your next project, reach out to us today. Together, let’s create something wonderful!
Do you have a business that needs branding? Get in touch with our team to discuss.
